First Impressions Program
First Impressions is a structured assessment program that enables communities to learn about the first impression they convey to outsiders. It offers a fresh perspective on the appearance, services and infrastructure of each community.
Volunteer teams will undertake unannounced, one-day visits, record their observations and give constructive feedback to the community. Their photos and responses are then compiled and presented back to the community by a Blueprint Kentucky representative. In addition, the program will offer suggestions and resources to address the areas identified for potential improvement. The knowledge gained through this program is intended to serve as a basis for community action.
First Impressions was developed by Andy Lewis, University of Wisconsin Extension Associate Professor, and James Schneider, Grant County (WI) Economic Development Director. Blueprint Kentucky has adapted the First Impressions program to meet the needs of Kentucky communities.
Brandenburg, Kentucky's Story
Brandenburg, Kentucky, completed the First Impressions program in 2016. Hear all about how this program provided space for community members to heal from a traumatic event over 40 years ago and start to transform their downtown.
New Publication

Publication | The Power of a First Look: Insights from Kentucky's First Impressions Program
Kentucky's First Impressions program has proven to be a valuable tool for communities across the state, offering a fresh perspective on how they are perceived by outsiders. The program coordinates anonymous visits to partner communities by professionals in community and economic development, small business owners, community leaders and more. The insights provided by the First Impressions program not only highlight areas of improvement but also offer practical, actionable recommendations and strategies for implementing them.
Learn MoreLearn More about the Process
Commitment
- $3,000 for communities with population of 15,000 or fewer.
- $5,500 for communities with population between 15,000 and 50,000.
- Contact us to discuss communities with populations larger than 50,000.